Sunday, September 03, 2006

Relaxing Hair Care Tips

Pro-Line International relaxes to a new beat with a pop culture survey. From “Beehive to Braids to the Bob,” their survey shows how Black female entertainers have influenced hairstyles over the years.

A subsidiary of Alberto Culver Company (NYSE: ACV), “Pro-Line has been in the forefront of many influential hairstyles and trends over the last 25 years. We will continue to push the envelope by re-formulating and introducing new products for many more women of color,” said Tiffanie Jones, brand manager.

Soft and Beautiful is designed for women who know that looking good and feeling good begins with healthy, beautiful hair. Formulated with 5 emollients and emulsifiers, this system provided ultimate protection for healthy hair. Soft & Beautiful Botanicals is the natural choice for healthy hair and sensitive scalps. Its natural ingredients include natural plant extracts that feature a blend of aloe, sunflower, and sage to minimize irritation while conditioning your hair and scalp.

Pro-Line Soft & Beautiful also wanted to know which music diva has impacted the music world over the past several decades with their pop culture survey “Beehives to Braids to the Bob.” The hair care brand teamed up with to ask some 30,000 Neo Soul Café subscribers which star’s hair-do rocks and which one flops.

In a question and answer format, here are some helpful Soft and Beautiful hair care tips:

Q: I swim during the summer, how can I keep my hair in good condition?
A: Always apply conditioner on your hair before entering the pool. The Soft & Beautiful HMC-Hair Moisturizing Complex adds moisture to your hair as it repels the damaging effects of chlorine. Chlorine penetrates the hair shaft, and lifts the color, resulting in a brassy red hue. After swimming, rinse the hair immediately. Shampoo with the Soft & Beautiful Moisturizing Shampoo, and re-apply the HMC for 2-3 minutes.

Q: My hair is naturally curly and I don’t want to straighten it. How can I relax the curl so that it is more manageable?
A: Try Soft & Beautiful Botanicals Texturizer. Comb it through your hair to gently release the tight curls into a softer, elongated curl pattern. The texturizer is great for all hair lengths. It makes hair more manageable and easier to comb, while allowing you to retain your natural curls and waves.

Q: I use the flat iron every day to straighten my hair, but it looks brittle. How can I soften its look and feel?
A: Overuse of heating or thermal appliances can tend to dry the hair. Instead, apply a small amount of Soft & Beautiful Lite Cream Moisturizer on your hair at night. Wrap it smoothly around your head and secure with a wrap scarf. In the morning, your hair should fall in place. You can touch up with the flat iron on low heat, if necessary. Spray a small amount of Oil Sheen on the ends before using the flat iron to smooth your hair.

By: White, Renee Minus, New York Amsterdam News, 8/31/2006


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